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, by Ryan Holiday
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Product details
File Size: 3038 KB
Print Length: 346 pages
Publisher: Portfolio (July 19, 2012)
Publication Date: July 19, 2012
Sold by: Penguin Group (USA) LLC
Language: English
ASIN: B0074VTHH0
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Amazon Best Sellers Rank:
#5,653 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
One of the scariest yet most fascinating books you will ever read. Almost everything that you have long suspected about marketing, journalism, and the internet is outlined here.
This is one of the most incredibly insightful books I've ever read. It will show you the dark and manipulative but ultimately logical world the media works in. By optimizing for profits in a capitalistic world the media goes for the stories that garner the most attention while also being the easiest to write about. And you know what ticks both those boxes? Outrage. Fear, anger and hope drives people, and the stories are abundant. Marketing companies realize this and have weaponised the media through creating what appears to be news and important information but really is just a powerful method of advertising their product. Read this and you'll never look at a news article in the same way again.
Ryan Holiday poses a serious and frightening consequence to online media: it's cheap, easy, profitable....and sometimes sinister. His bottom line that there is a vicious food chain of online media that starts from independent blogs to national blogs and eventually Main Stream Media (MSM). What brings me greatest consternation is that his thesis is that online media's first priority is not quality content, but the number of page visits/views because it equals revenue. As he states in his book, iterative journalism is cheap but to do journalism (as we come to expect) correctly is expensive. We as readers would to be able to trust what we read because we believe that news outlets have the best intention in minds for its readers, but in the end it is a high octane competitive business and if you are not first, then you are last. Bloggers and journalists get paid by the number of views so the more totaling the topics or subject line is, the more they get paid. What about to fact checking? Interviews? Getting both sides of a story before publishing? In the world of blogs, there are no editors and fact checkers. It is moves up a chain to feed news outlets on the current topics of today. This book is a scathing indictment on the blogosphere and traditional media itself to use people in either to build or destroy for the sake of advertisements and page clicks. Media manipulation is at the front and center and I know begin to question everything that I read and click. Let's see what the future holds, but I am more inclined to start reading traditional papers after reading this book.
Really strong, concise, and disturbing. Holiday writes it as a cautionary tale and a bit as redemption. I've read a lot of this in other sources, but this is the best synthesis I've found. He basically tells you how it works - what to do with it is up to you. I don't agree with all of it - but all the more reason to recommend. Gave me a lot to think about.
Ryan Holiday takes the reader into the murky and confusing world of blogs, those who wrote them, publish and read them. Holiday confesses his role as a manipulator in the system. He is extremely critical of blogs and bloggers as well as the publishers who support them. Holiday states he has no solutions to the damage blogs have caused to countless individuals and companies. However, in his concluding chapter, he slips in a couple of potential remedies, which I won't divulge.The reading is fairly dry. It's not one that one can read continuously.
I've seen some of Ryan's interviews, so I knew what the book would be about. Even so, I expected a little bit more. The book is good, but what was said could have been said in less pages. Basically, be controversial and everyone will write about you, with some other information. Still a good read, but I pushed myself to finish it.
I have a feeling that this is a very important book. It is an autobiographical work by someone who deeply understands today’s media culture. He describes with great insight the economics of blogging, how the current iteration of the media works, and how its flaws and weaknesses can be exploited. He used these weaknesses to his advantage in his early career and later wrote this book expose the flaws and hopefully prevent others from being able to exploit them. Interesting topics include what causes something to go viral, how blogs pay their staff, and why the often perverse incentives in the industry can lead to negative outcomes. These outcomes should not happen in a society where the media is functioning properly. I got the chance to meet Ryan Holiday at a book event in DC recently where he gave a very entertaining talk. I am currently reading his latest book Conspiracy and I am loving it thus far.
Holiday uses as example his own media manipulations as foundation for his thesis: modern blogo-journalism is hopelessly broken. When content is dictated by expected clicks rather than insistence on accuracy, the stories on sweatshop blogs cannot help but be fake news. Natural selection insures that the stories with the greatest lurid appeal are the ones most likely to rise to the top; even ultimately to appear as seemingly legitimate stories on the mainstream media. Please read this. Learn to distrust everything you read online. I plan to try to fall for fewer clickbaits. Maybe I'll succeed.
This is, in my opinion, a must read book. You can see just how the "fake news" gets promulgated throughout media, how money and click bait is preferred to accuracy, how reputations are ruined in nearly the blink of an eye, and how people are duped into accepting news stories that lead to the wrong conclusions because they are geared to create anger. Anger or outrage is the key to readership, so misleading headlines draw in viewers. In the end accuracy, truth, and many people and businesses are ruined because corrections or updates are buried or lost in the rush to get out more titillating "news."
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