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From the Back Cover
In this long-awaited memoir, illustrated with over 100 never-before-seen photos from his personal collection, the groundbreaking record producer chronicles his struggles, his success, and the celebrated artists that made him a legend.Over the last twenty-five years, legendary music producer and record man LA Reid—the man behind artists such as Toni Braxton, Kanye West, Rihanna, TLC, Outkast, Mariah Carey, Pink, Justin Bieber, and Usher—has changed the music business forever. In addition to discovering some of the biggest pop stars on the planet, he has shaped some of the most memorable and unforgettable hits of the last two generations, creating an impressive legacy of talent discovery and hit records.Now, for the first time, he tells his story, taking fans on an intimate tour of his life, as he chronicles the fascinating journey from his small-town R&B roots in Cincinnati, Ohio, and his work as a drummer to his fame as a Grammy Award-winning music producer and his gig as a judge on the hit reality show, The X Factor. In Sing to Me, Reid goes behind the scenes of the music industry, charting his rise to fame and sharing stories of the countless artists he’s met, nurtured, and molded into stars. With fascinating insight into the early days of artists as diverse as TLC, Usher, Pink, Kanye West, and Justin Bieber, his story offers a detailed look at what life was like for stars at the start of their meteoric rise and how he always seemed to know who would be the next big thing.What emerges is a captivating portrait from the inside of popular music evolution over the last three decades. Part music memoir, part business story of climbing to the top, this beautifully designed book, jam packed with photos, showcases Reid's trademark passion and ingenuity and introduces a multifaceted genius who continues to shape pop culture today.
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About the Author
Antonio “LA” Reid has been a key figure in shaping the sound and experience of popular music for over twenty-five years—as a record producer, songwriter, and label executive. Reid first broke into the music world in the 1980s as the drummer for the R&B band the Deele. Along with bandmate Kenny “Babyface” Edmonds, Reid made his move behind the scenes of the industry in 1989 when he founded LaFace Records. Prior to becoming chairman and CEO of Epic Records in July 2011, Reid also served as chairman of the former Island Def Jam Music Group from 2004 to 2011 and as president and CEO of Arista Records from 2000 to 2004.Reid’s excellence in the music world is not limited to his work as an executive. Winner of eighteen BMI Awards, he’s also a talent in his own right. Reid has produced and/or co-written dozens of number one singles and has won three Grammy Awards. He has been presented with numerous acknowledgements, including UNICEF’s Spirit of Compassion Award, the Recording Academy’s President’s Merit Award, and the prestigious Harvard University Alumni Award for Excellence in Media and Entertainment. Reid lives in Manhattan with his wife, Erica, and his two children Arianna and Addison. He has three grown children, Antonio, Ashley, and Aaron.
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Product details
Hardcover: 400 pages
Publisher: Harper (February 2, 2016)
Language: English
ISBN-10: 0062274759
ISBN-13: 978-0062274755
Product Dimensions:
6 x 1.3 x 9 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
151 customer reviews
Amazon Best Sellers Rank:
#344,297 in Books (See Top 100 in Books)
Ever since I was a kid, I had heard LA Reid's name in passing. But it wasn't until I read this book that I really knew what he did for a living since the late 1980s.Sing To Me takes you on a journey through Reid's life as a child growing up in Cincinnati, Ohio; the period when he was a drummer for Pure Essence (later named The Deele); his marriage to Pebbles; being a father to his four children; and then of course his career as a music executive for various record companies.I would say the most interesting parts of this book to me was when Reid described the triumphs and tribulations he endured with Pure Essence/The Deele; his musical and real life friendship with Babyface; the 1989 to 2005 period of his career as a record executive at the LaFace and Arista record companies; and of course, I enjoyed the areas of this book where he expressed his feelings on whether he felt fulfilled and fully praised for what he contributed to the music business for over 30 years.Meanwhile, after the chapter which dealt with Mariah Carey and her comeback album, The Emancipation of Mimi (2005), I kind of lost interest. But I still kept reading and learning about the music business from Reid.Don't get me wrong, I seriously enjoyed this book, but after the Carey chapter I wasn't as captivated. And that's just me. I've never been interested in music that came out after 2005.Buy this book if you want some serious insight into the music business.
The book was interesting. I'm always curious to know what drives an individual to achieve success and LA Reid explained it in his book. My only disappointment is the fact that he felt compelled to name the luxury hotels (way too many times) and other places that he stayed in or visited. I don't think it made a difference to the reader what hotel he stayed in, the Pierre or the Marriott, it really had no bearing on or added anything to the story he was trying to tell. It came across as name dropping! LA's story is one of perseverance coupled with a sense of know how. It is inspiring and a map for those in the record industry who aspire to greatness of how the game is played. I now know the backstories of the relationship with BabyFace, Usher, TLC and others!
Bought the book after hearing his various promotional talks for it on the radio and youtube. Sing to me delivers on the many firsthand accounts of how LA Reid developed the early music careers of countless stars, which is truly a unique perspective on the business. It may be worth buying for this reason alone for some readers. But I have to give it two stars because of the poor writing and some glaring content holes. There seems to be no rhyme or reason to the order of events/chapters in the book, making it really hard to follow. You'd think it'd be fairly easy to make it chronological, this being a biography and all, but nope, it just skips around. It was so disorienting that I couldn't finish the book after enduring 2/3 of it. The level of writing was also pretty disappointing. LA Reid in his interviews comes off as an articulate, sophisticated guy, but the writing was at a middle school level. Regarding the content, what really drew me in initially was LA Reid's "talent for finding talent." But it stops there. He never goes into his creative process, and I'm not going to buy that it's 100% intuition - there are tools of the trade he's learned and cultivated for decades. There has got to be a way for him to at least describe his thinking, but it's all really superficial - "she had the voice of an angel" or "he had such swagger." Perhaps he doesn't want to reveal his trade secrets, but one or two would've sufficed. I paid money for this after all.
I loved the description Part Memoir, Part Business Book and Full Time travel down memory lane.I completed reading this book in 3 days. The book really picks up for me after LA meets Babyface meets Pebbles. The three of them moving to Atlanta did so much for the music industry and the world. They were able to discover some of the biggest talent in the South and I do not believe they get their just due for that.It's true that music marks time and reading this book, remembering the songs and pulling the videos up on YouTube took me back to a carefree time of my life being in college and experiencing life with loved ones who were still living then.The anecdotes on how Babyface got his name and how he HATED it in the beginning, the story of LA Reid and Babyface writing "End of the Road "and "Love Should've brought you Home" for Anita Baker and her not really feeling them. Those two songs created Hall of Fame careers for Boyz II Men and Toni Braxton. LA Reid taking his boss's Clive Davis Job.. and still having to meet with him. Then in the biggest turn of events losing his job after bringing two of the biggest Artists of Arista & selling 10Million records each - Pink and Avril Lavigne. Who in the hell gets fired for making MONEY!!!?? That shows you Corporate Politics are REAL.To listen to LA Reid describe his biggest regret of dropping Lady Gaga.. you can hear it.. Damn near feel it. He rebounded by helping find Justin Bieber.Overall, GREAT BOOK.. Great insight into the music business and what happens behind the scenes. It reminds of a Doug Morris quote LA says in the book.. "It's better to be lucky than to be good."This book was based on both. Do yourself a favor, and buy it.
Reading this book has helped to see the man who was and is behind the many wonderful talents the world has come to know. He's a living legend and I'm thankful he took the time to share a little bit of his world with us. I can't help but look at musical artists differently knowing what I know now. Hopefully our paths will cross one day and I can share my thoughts of this books with him in person.
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